Hello,
On most MMOs I've played, I'm a PVE player, unfortunately on this one the PVE is a bit left out.
Why not differentiate the stats of the PVE and PVP stuff, more resistance on the pvp stuff and more attack and power on the PVE stuff?
Why not put the damage inflicted to the bosses during the fights? it would add a competitive spirit.
Why not give chests to open instantly at the end of dungeons? PVP have the different leagues and instant rewards.
I think there are things to do on the PVE side that could add some fun!